What is the number one thing you need for any type of business?

Not a product.
Not Business location.
Not Start up capital.

The Right answer...

PROSPECTS !


For example, until you've targeted a specific market of prospects, how do you know what to sell? And You most definitely have to sell.
Something has to go out with a positive cash flow attached to
its behind... Or you're not really in business, are you?

You could truthfully say: "If you're not spending your time selling, You've got a hobby... Not a
Business!"


Of course, your business location is of prime importance... especially if
you're selling consumer goods/services in the offline world. On the other hand, huge businesses have been built starting out
of the trunk of a car. . . Or from an email address.

The lack of marketing success wasn't due to the product itself, but
because the spas were marketed to a niche without enough prospects to
carry the market... the 'swinger' - 'hip' market.

So the first rule of your business
is finding prospects to sell to, right?

Finding prospects to sell to:

• Locate a group of proven buyers (prospects).
• 
  Identify what they're already buying.
• Research whom they're now buying from.
• 
  What are the media & mediums they're now buying through.
• Discover any problems your target market is experiencing from dealing with
  their current suppliers.
• Fix the problems. Or add value to existing & similar products/services.
• Take the message of your unique selling benefits to your target market.
• Market your message through the same mediums they're already used to
  buying through.
• Once you've gained a customer, make customer service your # 1 unique
  selling advantage.
• Identify more products & services your new customers are already buying,
  or find products/services they're likely to want...
• And let your happy, satisfied customers know they can get them from you...

Ideally, you'd like to sell using your own unique
marketing methods and personality. On the Internet,
this concept is often called "branding" yourself. Branding is
usually a good idea.
But, don't brand the products and services you sell. Instead, brand yourself so you can keep re-selling
new items to
existing customers and to your new customers as you find and develop new niche target markets
of buyers.

Personal Branding

Personal branding is basically the way you market yourself to the
world. Your personal brand is what other people think of you. In some
ways it’s outside your control, but you obviously have some influence
over it.

Personal branding is unavoidable. As others interact with you,
they’ll automatically form mental associations that connect you with
certain labels, often within the first few seconds. You can’t avoid
being labeled, and other people can’t avoid labeling you. It happens
automatically because our brains are wired to recognize patterns and
form associations. The labels people attach to you become part of your
personal brand.

If you type an email, you’re branding yourself. If you have a conversation with a friend or family member, you’re branding yourself. How you dress, what you eat, and how you talk all contribute to your brand. Think of your brand as the summation of all the associations about you that are stored in people’s minds.




To Your Success