Tuesday, May 27, 2008

Not Time Nor Money ...But ... The Information Value



Time factor is defined as every thing around you exists and may change. Changes take some time to occur during.

In other words, changes happen to things that already exist, they may maintain existence steadily without change But they will as time pass.

Your evaluation of time factor determines to which extent the changes that will happen to you are important. And that is applied to every thing.

You may say " I have no time to write all this to you but I did, cause You are important to me " as simple as " I have no time to fix my car but I do to save time going anywhere ".

Another example to clear the idea; a 60 years old man asked a lecturer in Neuro - Lingual course " I wish to have a PhD. in such field which will cost me 5 years, what should I do? ".
The lecturer asked " what will be of you after 5 years assuming you suvived? " the man answered " nothing. I will be 65 years old " the lecturer replies " so time is passing with or without us, we have to benefit from and do positive changes as time passes ".
They met after 5 years and the man said proudly " I've really did it ".

You make the time

Future !! what you want, wish, goals, targets. Do you know exactly what to do and what is necessary actions needed to live the future and exist?

Take into consideration that your customer and reader thinks the same way so do not stop now, they need more and you make the time.

You create information to offer your reader who is hungry for and never stop reading, time factor is what you offer and is what your potential customer reads.
If it takes you longer tell your reader that some extra time will yield great results... wait to see.

Money Factor

Money is not the core of every thing, if you got some profit and gained readers who appreciate your time and effort ... this is a perfect beginning.

Money is an idea you achieve if you are self confident. If someone told you " you don't have enough money " does not mean that you lack self confidence.

Nevertheless, you have to re - establish the relation with your reader and apply a pressure to appreciate your writings and pay you for it.

You also make a great deal of money from copy rights, you will sell hundreds of copies and hundreds of times.

Why people buy ... what motivations

People buy things with a belief that what they ought will make them better or feel better or life will become better, in a word : stimulate these feelings to motivate buying.

There are nearly 52 good motivations to buy no matter what, what concerns us here and now is the most important 10 : fear, curiosity, pride, charity, hesitation, greed, instinct, envy, laziness and imitation.

Now you know feelings and motivations that stimulate buying and well aware of your customers / audience ( you should ) needs, wishes, problems, fears, views and that they want things ideal from one side and good not very bad from the other side and certainly not awful.
Your next step is to decide which three or four motivations you will apply. Usually a combination of confidence, curiosity, fear and love will make them buy.


The fittest survives

Regardless you chose the 10 or the 4 motivations mentioned above, use the best one in your first sales message then repeat that using most or the rest of them in other messages or other parts of the same message.

You have to identify exactly why you used that particular motive. To do this search for examples ( your buying & others' habits and manners ) that is based on each motive in the list, you may even discover a new pattern as time passes.

You will then, be able to highlight those reaction feelings of the reader and motivate him / her to buy your product or service.

How to recall motives

Some people very much like owning extraordinary and unique products or rand name or specially made to request, they feel superiority and believe that they deserve the best that life can give. Others are satisfied but some extra cash will be better.

Both parties have an instinct of possession and to posses you need more money to spend than reserved. Though money ( in the form of currency ) is not important for itself yet it is the only way to get important and valuable things.

We all love banknotes, bank statement's figures and numbers, in other words people love money. Call it an instinct or a sense or whatever but " how to get extra cash " or " profit while you sleep " or " pay 100 and profit 100,000 "certainly appeals every body.

Awaken this sense is your target to create a desire to own your product, apply more pressure by providing investment advices in the form of news letters or situation stories.

One may say that you stimulate their greed so you can sell them and pick - pocket their money. It could be true but if you offer a good product or services your customer needs or your product will solve a reader's problem or beneficial in any way then you are doing him / her a favour pushing him to buy your product and it is possible to benefit from far exceeding what he paid for.

Consider it as if someone asks you to solve his problem and shall pay for your time. you have to not only prove your capability but also build trust in your product / service, if not meeting your customer's expectations you have to continue improving.

Always seek the effective motive and always be Truthful and honest.



to your success






































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